The Amazon Devices EU design team aimed to build a cohesive, scalable visual experience that supported major product launches and year-round promotional moments across Europe. As Art Director for Alexa-enabled Devices, my work included developing the 2019 and 2020 evergreen style guides for EU marketplaces; which established category-specific color palettes, typography rules, beauty-bar standards, production templates, and lifestyle imagery in partnership with our 3D rendering teams.

Beyond guidelines, I led creative production for large-scale campaigns, developed localized solutions aligned to business OKRs, and partnered with global teams to maintain brand cohesion across marketplaces. During my time on the Devices team, I also owned the production of the Amazon homepage experience for the 2018, 2019, and 2020 Fall Launch Events across European markets, and supported Amazon's expansion into new countries like the Netherlands.

Below are creative examples for the 2019 and 2020 evergreen styleguide.