This Valentine’s Day campaign work centered on creating a unified look and feel across Prime Now and various touchpoints on Amazon.com, and also building the landing-page experience for both the Prime Now website and mobile app. I was the lead Brand Designer for the campaign and created the event playbook which established the creative structure, copy guidance, and included production templates and graphic elements.The playbook supported seven global marketplaces (US, UK, DE, FR, IT, ES, SG) and gave partner teams a flexible, scalable toolkit for fast production.

The final rollout included social content, sponsored posts, and animations that I created to build hype leading into the event on social media. The final experience exceeded marketing sales goals, increased social engagement, and introduced a new, repeatable process for launching future campaigns.